Consumer Reports and Studies

Consumer car shopping and market feedback

February 2017
When selecting a car, which is the most important?
Safety
  10%
Performance
  14%
Price
  76%
February 2017
When shopping for a Toyota, which is the most important?
MSRP
  43%
Safety
  36%
MPG
  21%
February 2017
When shopping for a car, how important is safety?
Ranking 1
  12%
Ranking 2
  0%
Ranking 3
  0%
Ranking 4
  0%
Ranking 5
  0%
Ranking 6
  0%
Ranking 7
  12%
Ranking 8
  6%
Ranking 9
  25%
Ranking 10
  44%
February 2017
When selecting a car, which is the most important?
Price
  89%
MPG
  8%
Warranty
  4%
February 2017
When selecting a car, which is the most important?
Safety
  40%
MPG
  33%
Other
  27%
February 2017
When selecting a truck, which is the most important?
Safety
  27%
MPG
  50%
Other
  23%
February 2017
When selecting a car, which is the most important?
Safety
  31%
Performance
  36%
Other
  33%
January 2017
When shopping for a new car, which is the most important?
Depreciation
  33%
Warranty
  14%
MSRP
  53%
January 2017
When shopping for a new truck, which is the most important?
Depreciation
  29%
Warranty
  17%
MSRP
  54%
January 2017
When shopping for a Ford, what is the most important factor?
Performance
  47%
Safety
  20%
Other
  32%
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